Strategic leverage & creative production
Engineering attention.
Hey, I’m Ryan Merino, currently based in Miami. I started filming and video editing over three years ago, and through this skillset, and really just doing my best to master the craft, I’ve opened many doors and opportunities that have helped me grow drastically in life. A while back I was part of a small team that took a creator to number one on Instagram, and have been able to get millions of views across multiple creators and businesses. I’ve been blessed to meet like minded people and work on things together that fuel me in my journey to becoming the exact image I have of myself in the future.
Breakout work
Individual videos that went off. The reels at their peak, and the long form pulled from YouTube.
Selected · Ashton Hall
I started working with Ashton Hall when the team was still lean, and in a little over two months we went from 8 million followers to 18 million. We were growing roughly a million followers a week on Instagram alone, not counting the numbers we did on TikTok, YouTube, and Snapchat, and we were number one on Instagram in the world during that stretch.
My job was to keep all the operations and content team organized. I built the systems the videographers and editors worked inside so everything could flow smoothly, and I was right in it myself, filming, editing, and posting across basically every platform we could. The team we had was truly incredible, and we all worked together so well, which is why we produced such meaningful results. Some days I was behind the camera; other days I was up at 2am making sure a post went out on time. We traveled to Dubai, India, and other parts of the US, and really had an incredible experience while we were there.
What stuck with me most was the energy we felt doing these types of numbers. The feeling that those hooks we anticipated, the shot lists we came up with, all the little details in the edit we decided to cut…they really translated into millions of people watching our content, and that gave us confidence that we were truly masters of our craft.
A few of the 100M+ reels from that run
Selected work
Podcast & Content Studio · Wynwood, Miami
Followers
A podcast and content studio in Miami. I grew their page from 6K to 26K followers with organic content and ads that actually convert.
5,000+ recordings with some of the biggest guests in the world
Select guests
Mark Cuban, Shaq, Theo Von, and more
Creator
Instagram followers
One of the most watched creators on the internet. We broke records together.
586M views on one reel · 20+ past 100M
Creator
Instagram followers
Lifestyle creator with millions of followers across platforms. Several of her reels have passed a few million views each.
1.4M across all platforms
Creator
Instagram followers
Creator and on camera talent who works with big national brands. His sponsored videos feel just like his regular content.
3M+ across all platforms
Brands worked with
ESPN
GMC
PrizePicks
5-hour Energy
Pedialyte
Rakuten
Kelley Blue Book
Degree
Creator
YouTube subscribers
Grew his YouTube channel from zero to a million subscribers in six months, with millions more following on TikTok.
3K → 1M in 6 months · 2.3M on TikTok
Ecommerce Brand
Video ads
Phone accessory brand. I make video ads built to sell, ready to run on paid social.
Video ads built for paid social
About
Honestly, I come up with the ideas first, then use AI to test and refine them. It lets me run through more creative angles in a day than I used to in a week.
But AI doesn’t do the work. The actual vision comes from a person paying attention. That’s why editing still matters. You can’t automate pacing or how a story lands. I use AI to enhance my production, not replace my judgment, because holding someone’s attention is still a human science.
I bridge the gap between organic attention and paid conversion. Most ads fail because they feel like ads, so I use the science of what’s actually holding people’s attention on social and engineer it to convert from start to finish. We set up, test, and scale only the assets that the data proves are winning.
I stay up to date with the latest cutting edge image and video generation models to explore different creatives, B roll, YouTube thumbnails, and essentially anything that can enhance my human creativity and make it look high quality.
I use AI software to find the best moments in the long form videos, but I personally go in and make all the little micro cuts and adjustments. I get the pacing right, the music, the audio levels. Everything is broken down piece by piece to make a genuinely good piece of content.
I build a content brain for each creator or person I work with, so it already understands their tone and how they speak. Then I break things into content pillars that genuinely diversify and reach as many target audiences as possible.
